Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...

Evergreen content related to travel, family, and health topics is more common on MFA sites NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV"), the leading software platform for digital media measurement, ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...